On the Right Track
Prior to Monday I didn’t really have any idea what kind of people worked in this industry or even what kind of person it took to run a business dealing in print and web design. This all changed with a presentation given to us yesterday by Dave Pannell and Craig Burgess from The Design Mechanics.
The presentation gave me a useful insight to the industry in which I want to pursue a career. I was filled with confidence when I learned that Craig had joined the same course as myself with no formal design background and an small interest in web design. This reminded me of someone.
The innovative way in which The Design Mechanics team work may earn them some enemies within the industry but I found it to be completely different form what I was expecting. To hear a logo can be developed within ½ an hour was a little daunting at first. It soon however became apparent throughout the presentation that this was no fluke.
Through careful planning and a comprehensive approach to fact finding, the briefs the designers receive are said to leave no doubt exactly what the customer is looking for. To me this seemed very interesting and the idea of working on a project with this kind of depth excited me.
The work brought in for us to review was on a par with that you would expect to see produced by much larger studios who spend weeks working on similar projects.
Overall, I was very impressed with the presentation and thought the advice given was much more honest than the run of the mill stuff. I also thought the fact that Dave suggested the IMedia course produced better designers than local universities was promising and just another reassurance I’m on the right track.